Making Spirits Bright
Women’s 2025 Snow Collection
Goal: Position the holiday shop as the go-to destination for statement holiday dressing, capturing the fun, slightly chaotic spirit of Christmas parties, family gatherings, and everything in between.
Work:
Campaign Concepting & Project Planning, Art Direction & Shoot Production, Typography & Layout Design, Print & Packaging Design, Email Design, Paid Social Design, Timeline & Vendor Management
Role:
Designer + Creative Producer
Creative: Glamorous, cheeky, & anchored in nostalgia + festivity
