Classic American Summer
Americana 2025 Collection
Goal: Position the collection as the go-to gear for a Fourth of July that feels effortlessly fun, capturing the spirit of classic American summer traditions, backyard BBQs, poolside hangs, and celebrating with friends.
Work:
Campaign Concepting & Project Planning, Art Direction & Shoot Production, Typography & Layout Design, Email Design, Social Content Design, Timeline & Vendor Management
Role:
Designer + Project Lead
Creative: Playful, glamorous, & anchored in celebration + confidence
